I design data-driven interfaces for Enterprise & SaaS companies.
Featured Work in UX Strategy & Product Design
Thoughtful UX projects shaped by strategy and design.
MediFinder
Product Strategy • B2B SaaS
A comprehensive UX strategy for a B2B healthcare SaaS platform. Transforming a complex, fragmented supplier directory into an AI-driven discovery engine. Redefining how medical institutions connect with vendors through verified data layers.
Market Access AI – Enterprise
UX Architecture • Enterprise AI
Redesign of an internal AI tool used by global medical and market access teams. Re-architected a fragmented interface into a transparent split-view research workspace that presents answers, context, and references together—improving evidence traceability, usability, and trust in AI-assisted decision-making across therapeutic areas.
Experience & Roles
Every role added a new layer to how I understand users, teams, and impact.
Sept 2025 – Present
Independent Product Designer — Self-Employed / Remote
Partnering with early-stage founders and SMEs to transform complex business requirements into scalable, user-centric product designs.
- Product Strategy & MVP Development: Helping clients define core features and user flows for new products, moving from abstract concepts to launch-ready designs (e.g., Healthcare & BeautyTech SaaS).
- Design Systems Architecture: Building reusable component libraries in Figma to reduce development time and ensure visual consistency across web and mobile platforms.
- UX Audits & Optimization: Analyzing existing applications to identify friction points, improving retention rates and usability for B2B and consumer-facing products.
Nov 2022 – Aug 2025
UX/UI Designer — XLoop Digital Pvt Ltd
Led the end-to-end UX process for web and mobile products, developing scalable design systems and improving usability across platforms.
- Conducted user research (interviews, surveys, usability testing) to guide design decisions.
- Created wireframes, prototypes, and high-fidelity mockups in Figma.
- Collaborated with developers and product managers for smooth implementation.
- Performed UX audits and heuristic evaluations to enhance satisfaction.
- Designed and executed A/B tests to validate design improvements.
- Advocated accessibility and usability best practices across the team.
Prior to 2022: Managed Digital Fabrication Labs & Systems Engineering (Fab Lab)
Education & Certifications
Behind every role, theres been a constant pursuit of learning and sharing knowledge.